Finish What You Start
Dig Deep is a celebration of that force that drives us to overcome those dark times and self-doubt moments to conquer goals and dreams that we once thought were impossible to achieve.
But Dig Deep is more than an apparel brand, it’s a community of endurance athletes who share this love and passion for going to extra-step and be the best that we can be.
So, whether you are training for your first 5k, marathon, your 10th ironman triathlon or 100-mile ultra, Dig Deep will be there always with you especially in those dark and difficult times; it will be this little voice that tells you "keep going, you can do it..because you have to finish what you started"
Hugo Mendez – Founder